SHIFTING THE NARRATIVE
From 2006 to 2025, The Opportunity Agenda transformed the way America talks about justice and opportunity. This website serves as an archive of our research and tools.
About the opportunity agenda
As pioneers in values-based communication, The Opportunity Agenda helped define and grow the narrative change field. For two decades, TOA conducted innovative research on the stories and values shaping public opinion, published narrative guidance to support policy wins, trained advocates and movement leaders, convened artists and changemakers across sectors, and developed groundbreaking programs that expanded the reach and impact of narrative change. Through values-based communication strategies, The Opportunity Agenda helped build cultural acceptance for equitable and just policies across the country.
What is Narrative Change?
Future Over Fear Toolkit
Our Future Over Fear Toolkit is a comprehensive resource designed to galvanize people toward a shared, hopeful future. It culminates years of TOA’s research and field-testing, providing actionable frameworks and resources to design and implement narrative strategies. The Toolkit was born out of the recognition that to build a fairer, more inclusive society, we need a clear vision and a strong narrative strategy. In the face of rising Fear Narratives that use blame, division, and threat to spark anxiety and justify control, the Future over Fear Toolkit demonstrates that hope can be a powerful emotional motivator to combat fear.
